Top 5 Travel and Local Apps in Uruguay Q4 2023 Performance Overview

During the fourth quarter of 2023, the travel and local app market in Uruguay saw some interesting trends. Here, we take a closer look at the performance of the top 5 apps in this category, based on data from Sensor Tower.

Airbnb maintained a steady presence in the market, with weekly downloads fluctuating between 2.9K and 4.3K. The app saw a notable spike in downloads during the last week of December, reaching 4.3K. Active users for Airbnb experienced a gradual increase throughout the quarter, peaking at approximately 39.9K in the final week of December.

Booking.com: Hotels & Travel also showed a consistent performance. Weekly downloads ranged from 2.4K to 4.8K, with a significant rise in the last week of December to 4.8K. Active user numbers were strong, growing from around 49.9K at the start of the quarter to 57.1K by the end.

Viatik: Viajes Compartidos saw a remarkable increase in weekly downloads, starting from just 199 in late September and climbing to 4.9K by the last week of December. This surge highlights the growing popularity of the app among users in Uruguay.

SeguíTuBus had a more modest performance in terms of downloads, with numbers ranging between 299 and 1.5K per week. Despite the lower download figures, the app maintained a steady presence in the market.

Lastly, Google Earth experienced a consistent level of weekly downloads, averaging around 800 but dipping to 501 in mid-December before recovering slightly to 639 by the end of the month. Weekly active users showed a slight decline over the quarter, from 8.6K in late September to 7.4K in the last week of December.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.